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Sales 2.0: The Bottoms-Up Sales Model

by Raj on July 17, 2012 · 3 Comments

Sales 2.0 is the new way of selling mobile enterprise apps and services. Instead of selling to the enterprise via an expensive sales force, you sell directly to your target customers, often employees at the enterprise. Last week at the MobileBeat conference, I moderated a discussion with John McGeachie from Evernote, Nancy Ramamurthi from TripIt [...]

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To Win Enterprise, Target the Consumer

by Raj on February 10, 2012 · 1 Comment

Disclaimer: I’m not preaching below, just an observation – I’m living through this and hoping to learn from others! Over the past month, as a mentor at 500 Startups and while attending AppNation Enterprise, I’ve met a number of startups focused on enterprise mobility targeting the “prosumer.” A pretty consistent theme among these mobile apps [...]

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Android (and the Tab!) in the Enterprise

by Raj on May 12, 2011 · No Comments

This post was written as part of Samsung’s Mobile May. Please do check-out all the other guest bloggers at the Samsung Developer site. 2010 was certainly the break-out year for Android. Apps for Android grew from an impressive 30K to an even more impressive 250K. Android devices have even surpassed iOS and are on the [...]

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Enterprise Mobile Is Hot!

by Raj on April 9, 2011 · No Comments

I recently gave a talk at CTIA on mobile enterprise – it was great to see the enthusiasm in the audience but also the fear that was mostly unwarranted based on horror stories of deploying and integrating with the enterprise. Mobile enterprise by definition is broad and includes everything from internal apps for employees (eg [...]

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